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Unlike previous generations, Gen Z aren’t looking for perfect. They’re not interested in sticking to one identity or style – they have confidence to do whatever. ‘Forever Chuck. For Every You’ positions Chucks for the new generation of teens, reminding them that the iconic Chuck is the perfect pair for whoever and whatever they want to be.

Our integrated campaign featured Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe.

The film gained over four million views on YouTube within the first five days of release.

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Mentions

‘Forever Chuck’ celebrates the iconic Chuck Taylor style.

Dazed

Young Celebs Flex Chuck Taylors in Converse’s “Forever Chuck” Campaign

Highsnobiety